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The rapid advances that technology has made in recent decades has redefined the services that professionals provide. New specializations have been created to implement the latest technologies. Most professions such as dentistry have branched out into areas of dental care that have never existed before. The family dentist for instance has accrued cutting edge knowledge about dental procedures that one could only have imagined fifty years' ago.

After World War II dentists started using modern anesthesia for the first time. The booming economy provided extra income for families to live a middle class lifestyle. Regularly scheduled visits to the dental practitioner became commonplace whereas before only emergency visits for tooth extractions were the only reason a person would voluntarily go to visit the dentist.

Fifty years' ago the job of the dental practitioner was to take care of the basic dental needs of a typical family. The filling in and the pulling out of teeth were the principle dental procedures that the dentist was required to perform. Instructions in oral hygiene were nominal and basically consisted of reminding patients to brush their teeth. Technology had not yet invented a better toothbrush, fluoridation or flossing.

As dental technology continued to develop statistics started showing new trends. In the 1970s about 28% of the children nationwide were found to have no cavities in their adult teeth. Over forty years later with fluoridated water and toothpastes that number has more than doubled. Fluoridation has had a major impact on improving the dental health of a new generation of people.

The dentist is often referred to as the general dental practitioner and he or she is often part of a dental team where the group offers their services all in the same location. An increasing number of dentists are choosing to do this rather than to practice in the single dental office.

Most middle class families today expect to invest about $10,000 to have their children's teeth straightened. Dentists long ago recognized the need to specialize and will often be licensed orthodontists, leaving the basic services like teeth cleaning to a well trained dental assistant.

The dentist will also have been trained in how to use the different kinds of teeth straightening technologies. When the dentist promotes and sells a given company's apparatus such as Invisalign retainers, they will receive a commission. Reputable dentists will take Continuing Medical Education courses two or three times a year to stay up to date with dental technology. There is less need for cavity filling and more demand for the cosmetic aspects of dental care.

Technology today offers clients large close up photos of the inside of their mouth. They can see for themselves how each tooth looks and what can be done to improve it. Aging Baby Boomers see this as their last opportunity to finally take care of those dental issues they have been living with all their adult lives. They can choose to have the Hollywood smile of their favorite actor.

Today's family dentist wants to offer a pleasurable experience right down to the laughing gas that can be requested to block any pain and reduce anxiety. Customer service is the main focus. Some dentists create a spa-like ambiance with tranquil lighting, piped in aromatic scents and non-stop meditative music.