What Is Content Marketing? How Can It Benefit You?

What is Content Marketing?

Content marketing is an innovative strategy you can put into practice, using web-content to communicate about your business without direct sales. It uses elements of story-telling as opposed to direct marketing to create an image that any consumer can relate to. This buyer persona encompasses the traits of your business and product, and uses it to respond to market trends.

Successful content marketing often encourages consumers to share experience and product relevant information. The success of your company's marketing strategy comes from engaging consumers in open conversation and using consumer-generated content. Often, the web-content created by your company simply acts as the fuel needed to generate direct market response.

Where is Content Marketing Used?

It uses many open-source online platforms for distributing content and interacting with your consumers. Instead of being limited to industry-specific software or websites, you can choose to integrate your company with the public using popular social media.

- Search Engine Optimization: Increase web-traffic and exposure for your business using popular keywords in your content.

- Blogs: The tone tends to be informal and instructional. Blogs can be used for event publicity, journalism, and influencing other respected blog-community members.

- Social Networking: Social networking allows you to create a business profile that reflects your buyer persona. With such tools as Facebook, Google+, or LinkedIn, your company profile can personalize content marketing to casual and professional crowds alike.

- Social bookmarking: Content marketing with social bookmarking tools gives your business access to vast mills of resources that create communities and webs of related content.

- Image sharing: A form of visual and high-impact content marketing that stimulates immediate emotional response from consumers and has a tendency to be particularly viral.

- Audio-visual marketing: It can also use audio-blogs, pod-casts, and video sharing websites such as YouTube to connect products with popular entertainment media.


  • It is intended to appeal to a larger demographic than traditional advertising strategies allow. Direct advertisement depends on many limiting factors, such as who sees the ad and when they see it. Interactive content marketing allows consumers to interact with your content and share a personal response.

  • Buyer personas can be created and manipulated by the consumer market, based on popular response. Product criteria is not necessarily created in the board-room, but defined by consumers.

  • It breaks out of a limited advertising framework into a virtually unlimited marketing potential. This is made possible with mobile and social media marketing which is available at the consumer's convenience.

  • Appeal is created for consumers who might not normally invest in your company's products, by using attractive presentation. Consumers do not have to be attracted to your product, but will respond to the attractive videos, music, visual design, and engaging social environment.

  • You have a chance to communicate in a language that is relatable for your audience, instead of being removed from the public by specialized advertising jargon.

  • The platforms used for it create distinct communities of consumers, market researchers, and producers, encouraging your company transparency and integrity.

  • Consumers respond to the content in their own forums, opening venues for distributing brand knowledge. Consumers can build relationships with brands, and as a result, prefer to invest in the ones that were most open and communicative.

  • There is a certain psychological edge over direct marketing, by giving consumers a chance to learn about your products and services without the pressure of being told to buy something.

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