Producing Video for Business - 10 Essential Tips

Video is the quickest growing - and most useful - communications channel today by far. From the incredible popularity of YouTube to marketing strategy, your business success depends on video.

But starting a production, you need to make the following informed decisions:

1. What's Your Objective? What's your video's goal? General info? Advertising and Marketing? Training and Instruction? Entertainment? The only way for your production to succeed is to be crystal clear about what you want viewers to do after they've seen your video.

2. Video Quality Reflects Your Company Quality: whatever your objective, the better your video production, the better it will attract viewers and achieve your objectives. From filming to editing, make sure every part is highest quality.

3. Get Video Professionals: hire an experienced video company, unless you are experienced in production and editing. The most successful people focus on core competence, and delegate the rest.

4. Better Video, Lower Cost: What's your scheduling deadline? The key to successful production is in planning or pre-production - and you need sufficient time.

5. Who Is Your Audience? Who will be watching your video? Employees? Potential customers? Students? For each and every audience, production needs to be planned and created for your audience.

6. Who Is On Camera? Who will be on camera? Real-life customers or other people? You and your employees? A professional host or actors? A mix of the above?

7. Show, Don't Tell - The best video shows rather than tells. When planning your production, figure out what visual images might support your message. A great way to boost the element is with animation or motion graphics.

8. Where to Film Your Video? Where will it be filmed? Know the pros and cons of on-location production versus in a studio, indoors versus outdoors, weather, etc. Creative, attractive locations are also a great way to boost the production value of your production.

9. Video: What You See and Hear: Video has two parts - what you see, and what you hear. For example, music can add a lot to retaining viewer attention and getting your message across.

10. How Will Your Video Be Shown? How do you plan to show the video? Streaming might have different production strategies than DVD. For example web video is usually shown on a much smaller screen, so hire an experienced web producer.

Now is the ideal time for you to take advantage of the world's fastest-growing communications tool.

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